The Story Behind the Name
People often hear the name “Deos” and think of the Latin word for “gods,” but we are actually referencing the Greek word for “Awesome”. When the name of your disease is “Leukoencephalopathy with Brain Stem and Spinal Cord Involvement and Lactate Elevation”, you really wish it had a different name. A few years ago, we ran a social media campaign where people who were able to correctly pronounce the name of the disease (not many did), were entered into a competition to give the disease a new name. The winner, an elementary school classmate of an affected patient, chose “The Awesome Disease” to put a positive spin on a terrible condition. Many of our patients and their families refer to themselves as part of “Team Awesome” so we brought it to the company as a reminder of who we are fighting for.